Perform: Accountable Execution
Execution that follows the blueprint, improves every month, and stays accountable to agreed KPIs.
Perform is where strategy becomes measurable outcomes. After Profile we know your advantage. After Plan we have the blueprint. Perform is the disciplined execution of that blueprint across SEO, paid media, CRM, conversion optimisation, and website performance.
The difference is how we run it. We operate with a scorecard, a cadence, and an experimentation backlog. We measure what matters, refine what works, and remove what does not.
Our engagement is retainer-based, with fees that can flex up or down against agreed KPIs. When performance exceeds targets, we share upside. When performance misses targets, we share the downside. The goal is aligned incentives and transparent accountability.
Perform at a glance
Timeline
Ongoing partnership
Best for
Teams who want accountable growth
Model
Retainer-based, KPI-linked
- Scorecard-driven decisions
- Conversion improvement
- Channel optimisation
- Faster learning cycles
- Aligned incentives
What Perform Is
Perform is execution with a system, built on Profile intelligence and the Plan blueprint.
Blueprint-led execution
We execute the work that moves outcomes, not the work that looks busy. Every activity traces back to your blueprint.
Cadence and governance
We run a rhythm: scorecard, priorities, experiments, and iteration. This is how results compound.
Accountability built in
KPIs define success up front. Fees can flex against those KPIs so incentives stay aligned.
Key outcomes
Founder
Predictable growth without guessing.
- Know where to invest next
- Stop funding tactics that do not move revenue
Marketing Lead
Execution discipline your stakeholders trust.
- Clear priorities and briefs
- A scorecard that defends decisions
Operator
Cleaner funnel mechanics and better conversion.
- Remove bottlenecks fast
- Build a predictable operating rhythm
How Perform Works
We run execution through a repeatable operating rhythm so performance improves month after month.
The rhythm
Scorecard
We review KPI health and diagnose the constraint in the funnel.
Priorities
We choose the few moves that will create the biggest impact next.
Experiments
We run structured tests to improve conversion and efficiency.
Iteration
We keep what works, remove what does not, and compound learnings.
Your touchpoints
- Monthly performance review
- Priority alignment and approvals
- Quarterly strategy recalibration
Our responsibility
- Execution, optimisation, and delivery
- Testing and learning cadence
- Performance reporting and recommendations
Strategy-Informed Services
These are the execution capabilities inside Perform, run against your blueprint, not in isolation.
SEO and Content
Build compounding demand through search visibility that is aligned to buyer intent. We prioritise pages and themes that support awareness stages and conversion.
Strategy advantage
Guided by positioning, ICPs, and the awareness map.
Paid Media
Paid is a lever, not a strategy. We use paid to validate messaging, scale winners, and support predictable lead flow across Google, Meta, and LinkedIn.
Strategy advantage
Budgets follow KPI evidence, not habit.
Conversion Rate Optimisation
Increase conversion without increasing traffic by removing friction and improving trust at the point of decision.
Strategy advantage
Tests are prioritised by funnel constraints.
CRM and Marketing Automation
Turn enquiries into pipeline with clean lifecycle stages, follow-up automation, and reporting you can trust.
Strategy advantage
Built to match your sales process and constraints.
Websites and Landing Pages
Build pages that communicate value quickly and convert with clarity. The goal is less confusion and more action.
Strategy advantage
Messaging comes from the Plan framework.
Analytics and Attribution
Know what is driving revenue, not just clicks. We build measurement that supports better decisions.
Strategy advantage
Scorecards are tied to KPIs, not vanity metrics.
Need immediate execution?
You can start with a single service, then upgrade into Profile and Plan when ready. We will still apply strategic discipline so the work does not drift.
Performance Accountability
Accountability is designed into the commercial model and the operating rhythm.
Agreed KPIs
We define what success looks like up front so everyone is aligned on the mission.
Aligned incentives
Retainer-based engagement with fees that can flex against KPIs so we share upside and downside.
Transparent decisions
If performance is off, we diagnose the constraint honestly and adjust priorities in the next cycle.
How fee flex works
Set targets
Agree on KPIs, timing, and measurement standards.
Track honestly
Our scorecard shows performance against targets every month.
Flex fairly
When KPIs exceed targets, we share upside. When they miss, fees flex down.
This is not pay-for-performance gimmickry
We do not sell free work. Perform is a retainer-based partnership designed for shared accountability. The goal is aligned behaviour, clear expectations, and transparent reporting.
Reporting That Drives Decisions
Reporting should answer what to do next, not just what happened.
Scorecard
KPIs, trend, and funnel health in one view. No vanity metrics, just the numbers that drive revenue.
Insights
What caused the movement and what it means for your business. We explain the "why" behind the "what."
Actions
The priority list and experiments for the next cycle. Every report ends with clear next steps.
What you will see each month
Know where growth is coming from
We segment performance by awareness stage where possible, so you can see whether growth is being driven by education, proof, or conversion assets.
How Engagement Works
Perform is scoped from your Profile and Plan so execution starts with focus, not guessing.
Start with strategy
Profile and Plan create clarity, then Perform executes the blueprint with precision.
Start with a service
Urgent need? Start tactically with a single service, then upgrade into the framework when ready.
Scope with accuracy
We scope retainers based on constraints, channels, and KPI targets, not generic packages.
What affects retainer scope
Framework-led partnership
Start with Profile and Plan, then execute through Perform with KPI-linked accountability. This is the cleanest path to sustainable, measurable growth.
- Profile and Plan create the blueprint
- Perform executes with scorecard cadence
- KPI-linked retainer with fee flex
- Quarterly recalibration
Execution-first
Start with a specific service to build momentum. We will still run disciplined measurement and prioritisation, then bring you into the full framework when timing is right.
- Service execution with optimisation
- Monthly reporting and priorities
- Upgrade path into Profile and Plan
Frequently Asked Questions
Everything you need to know about Perform.