Digital Six Review
An honest review of Digital Six's services, pricing, and approach. Discover why businesses are switching topay-per-performance agenciesthat tie their success to your results.
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Understanding the Different Agency Models
Digital Six has grown quickly in the Brisbane market with Google Partner certification. That's not easy to achieve.
Their full-service approach and local presence makes them a solid choice for Queensland businesses wanting comprehensive support. However, as a newer agency (founded 2020), their processes and reporting systems may still be maturing. And like most traditional agencies, their fixed retainer model means your costs stay the same whether campaigns deliver exceptional results or struggle.
Digital Six
Established Digital Marketing Agency
Agency Information
Key Highlights
- Established Brisbane digital marketing agency since 2020
- Google Partner certified agency with qualified professionals
- Full-service digital offering across SEO, PPC, social media, and web design
- Mid-sized team (11-50) providing personalized attention with comprehensive coverage
- Strong focus on local Brisbane and Queensland market expertise
- Professional case study portfolio demonstrating client results
The Accountability Gap
Fixed retainer models create a fundamental misalignment: the agency gets paid the same whether they deliver 2x ROAS or 6x ROAS. At 3P Digital, our flex-retainer means we're financially motivated to push for exceptional results, because we only earn more when you earn more. That's true accountability.
Real Results
How Performance-Linked Pricing Doubled Results for a Brisbane Services Business
Client Type
Brisbane Professional Services Firm
Previous Situation
Paying $5,500/month fixed retainer, inconsistent lead quality
Client was frustrated with paying the same fee during months when lead quality dropped. Our flex-retainer model reduced their base fee but added performance bonuses for quality leads. We became laser-focused on lead quality, not just quantity.
+94%
Qualified Lead Increase
-41%
Cost Per Qualified Lead
-30%
Base Fee Reduction
+67%
Client Lifetime Value
Who Each Model Suits Best
Digital Six's Traditional Model
Fixed Retainer Pricing
Traditional retainers provide budget certainty and access to established teams. You know exactly what you're paying each month, making financial planning straightforward.
Works Well For:
- Established businesses with predictable budgets who value consistency
- Companies who prefer fixed costs for easier financial planning
- Businesses seeking a local Brisbane agency with hands-on support
- Clients who value comprehensive full-service digital marketing packages
- Organisations wanting a mid-sized team with diverse expertise
3P Digital's Flex-Retainer
Performance-Linked Investment
The flex-retainer reduces risk during the ramp-up phase and allows you to invest more confidently when results are strong. If we underperform, you automatically pay less.
Works Well For:
- Growth-stage businesses who want agency costs to scale with results
- Performance-focused companies who prefer variable costs tied to outcomes
- Businesses seeking reduced fees when campaigns underperform
- Clients who want to invest aggressively when campaigns are winning
- Organisations seeking a true risk-sharing partnership with their agency
Side-by-Side Model Comparison
A transparent look at how each pricing model works in practice.
| Factor | Digital Six (Traditional Retainer) | 3P Digital (Flex-Retainer) |
|---|---|---|
| Monthly Fee Structure | Fixed retainer ($4,000+) | Variable retainer (adjusts with KPIs) |
| Underperformance | Full payment still required | 20-50% fee reduction |
| Target Performance | Full payment | Full payment |
| Overperformance | Same payment (no shared upside) | Increased payment (shared upside) |
| Budget Predictability | High (fixed cost) | Medium (adjusts monthly) |
| Risk Allocation | Client bears all risk | Both share risk and reward |
| Performance Guarantees | No guarantees offered | Built into pricing structure |
| Best For | Budget certainty, established brands | Dynamic investment, growth focus |
How the Flex-Retainer Works
When results don't meet expectations, our fees automatically reduce - no awkward conversations needed.
Hit targets, you pay the full retainer. Fair pricing for meeting agreed KPIs.
Exceed targets, you invest more - but the ROI justifies it. We share in your success.
See Your Custom Pricing Scenario
Get a personalised comparison showing how your agency investment would adjust under different performance scenarios with our flex-retainer model.
Making Your Decision
Neither model is inherently superior - the right choice depends on your specific situation.
Choose Digital Six's traditional retainer if:
- You need predictable monthly costs for financial planning
- You value working with an established, well-known brand
- You prefer the security of a large team and proven processes
- You want comprehensive, full-service support
Choose 3P Digital's flex-retainer if:
- You want agency costs to scale with results
- You're willing to pay more when performance is exceptional
- You prefer a risk-sharing partnership model
- You want to invest aggressively when campaigns are winning
Questions to Ask Any Agency (Including Us)
- 1How do you measure success, and how is that tied to your compensation?
- 2What happens if campaigns underperform in the first 3-6 months?
- 3Can you show me case studies with specific ROI numbers?
- 4How do you handle disputes about whether KPIs were achieved?
- 5What's your process for scaling investment when campaigns are successful?
Ready to Explore the Flex-Retainer Model?
See how your agency investment would adjust under different performance scenarios with our transparent pricing calculator.
Frequently Asked Questions
Common questions about Digital Six and how they compare to performance-based agencies
Ready to Switch to Pay-Per-Performance?
Stop paying for promises. Start paying for results.
The 3P Digital Difference
Traditional Agencies
- ✗Monthly retainers regardless of results
- ✗Long-term contracts with limited flexibility
- ✗Pay for activity, not outcomes
- ✗Limited transparency and reporting
3P Digital Model
- ✓Pay only for measurable results
- ✓No long-term contracts required
- ✓Aligned incentives for your success
- ✓Complete transparency with real-time reporting