Question 1

Is Digital Six a legitimate digital marketing agency?

Accepted Answer

Yes, Digital Six is a legitimate Brisbane-based digital marketing agency founded in 2020 (ABN 72 643 304 956). They have a team of 11-50 employees and offer SEO, Google Ads, social media marketing, and web design services. However, like most traditional agencies, they operate on a retainer model that doesn't directly tie their compensation to your results.

Question 2

What are the main concerns with Digital Six's pricing model?

Accepted Answer

The primary concern is their traditional retainer model where you pay the same monthly fee regardless of results. Whether they deliver exceptional ROI or underperform, your investment remains constant. This creates a misalignment between their success and yours, unlike pay-per-performance models where agencies are rewarded based on actual results.

Question 3

How does Digital Six compare to pay-per-performance agencies?

Accepted Answer

While Digital Six offers solid services with their 11-50 person team, their retainer model means you're locked into fixed monthly payments. Pay-per-performance agencies like 3P Digital only increase their fees when they deliver exceptional results, and reduce them when performance is below expectations. This creates better alignment and accountability.

Question 4

What services does Digital Six offer?

Accepted Answer

Digital Six provides SEO, Google Ads management, social media marketing, web design, content marketing, and analytics reporting. These are similar services to what performance-based agencies offer, but the key difference is in how success is measured and compensated.

Question 5

Should I switch from Digital Six to a pay-per-performance agency?

Accepted Answer

If you're concerned about paying fixed retainers regardless of results, a pay-per-performance model might be worth considering. With performance-based pricing, you pay less when results are poor and invest more when ROI is exceptional. This creates better accountability and alignment with your business goals.

Question 6

What are Digital Six's contract terms like?

Accepted Answer

Like most traditional agencies, Digital Six typically requires ongoing monthly retainers and may have minimum contract periods. Pay-per-performance agencies often offer more flexibility since their compensation is directly tied to delivering results rather than securing long-term contracts.

Question 7

How can I compare Digital Six's ROI to other agencies?

Accepted Answer

Request detailed performance reports and calculate your cost per acquisition, return on ad spend, and overall ROI. Then compare this to what you could achieve with a pay-per-performance model where the agency's success is directly tied to improving these metrics.

Question 8

What do Digital Six client reviews and testimonials say?

Accepted Answer

When evaluating any agency, it's important to look beyond curated testimonials on their website. Ask for specific case studies with measurable results, speak to current clients directly if possible, and request references from businesses similar to yours. Remember that even positive reviews don't address the fundamental issue of paying fixed retainers regardless of performance outcomes.

Question 9

Digital Six Reviews

Accepted Answer

The agency scores well across multiple platforms, leaving no room for doubt they can deliver results. However, while there's no negative reviews, their retainers are not tied to their performance so there's room for improvement.

Question 10

What makes 3P Digital different from Digital Six?

Accepted Answer

The key difference is our pay-per-performance model. While Digital Six charges fixed retainers, we scale our fees based on your actual results. You pay less when performance is below expectations and invest more when we deliver exceptional ROI. This creates complete alignment between our success and yours.

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