Indi Creative Review
An honest review of Indi Creative's services, pricing, and approach. Discover why businesses are switching topay-per-performance agenciesthat tie their success to your results.
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Understanding the Different Agency Models
Indi Creative delivers beautiful, boutique creative work. Their attention to brand aesthetics is genuinely impressive.
For businesses prioritising visual identity and creative storytelling, their small team offers a personalised touch that larger agencies often can't match. But when it comes to technical complexity (scaling ecommerce, managing complex PPC campaigns, or driving measurable performance at scale) a boutique creative agency may not have the infrastructure you need.
Indi Creative
Established Digital Marketing Agency
Agency Information
Key Highlights
- Over six years of experience in digital marketing
- Sydney-based with local market knowledge
- Creative approach to brand development
- Personalised service with boutique team structure
- Strong focus on visual design and creative content
The Scale Question
Indi Creative's boutique size (1-5 employees) is perfect for personalised brand work, but may limit capacity for complex technical SEO, large-scale PPC management, or multi-channel campaigns. If your growth requires scaling beyond creative and into performance marketing, consider whether a small team can support your technical needs.
Real Results
How We Scaled a Brand-Focused Business Beyond Creative
Client Type
Sydney Lifestyle Brand (Previously boutique agency client)
Previous Situation
Great brand assets but stagnant growth, paying $4,000/month
Client loved their brand work but needed performance marketing expertise. We took over their digital strategy while they retained their creative agency for brand work. Our flex-retainer model meant they only paid more as results scaled.
+62%
Revenue Growth
+89%
New Customer Acquisition
-34%
Cost Per Acquisition
90 days
Time to Results
Who Each Model Suits Best
Indi Creative's Traditional Model
Fixed Retainer Pricing
Traditional retainers provide budget certainty and access to established teams. You know exactly what you're paying each month, making financial planning straightforward.
Works Well For:
- Businesses wanting a close, personal agency relationship
- Companies preferring boutique agency attention
- Brands focused on creative and visual identity
- Organisations valuing local Sydney market expertise
- Businesses with predictable monthly marketing budgets
3P Digital's Flex-Retainer
Performance-Linked Investment
The flex-retainer reduces risk during the ramp-up phase and allows you to invest more confidently when results are strong. If we underperform, you automatically pay less.
Works Well For:
- Businesses wanting agency fees tied to actual results
- Companies seeking transparent ROI accountability
- Organisations prioritising measurable performance metrics
- Businesses wanting shared risk with their agency partner
- Companies looking to scale investment with proven success
Side-by-Side Model Comparison
A transparent look at how each pricing model works in practice.
| Factor | Indi Creative (Traditional Retainer) | 3P Digital (Flex-Retainer) |
|---|---|---|
| Monthly Fee Structure | Fixed retainer ($4,000+) | Variable retainer (adjusts with KPIs) |
| Underperformance | Full payment still required | 20-50% fee reduction |
| Target Performance | Full payment | Full payment |
| Overperformance | Same payment (no shared upside) | Increased payment (shared upside) |
| Budget Predictability | High (fixed cost) | Medium (adjusts monthly) |
| Risk Allocation | Client bears all risk | Both share risk and reward |
| Performance Guarantees | No guarantees offered | Built into pricing structure |
| Best For | Budget certainty, established brands | Dynamic investment, growth focus |
How the Flex-Retainer Works
When results don't meet expectations, our fees automatically reduce - no awkward conversations needed.
Hit targets, you pay the full retainer. Fair pricing for meeting agreed KPIs.
Exceed targets, you invest more - but the ROI justifies it. We share in your success.
See Your Custom Pricing Scenario
Get a personalised comparison showing how your agency investment would adjust under different performance scenarios with our flex-retainer model.
Making Your Decision
Neither model is inherently superior - the right choice depends on your specific situation.
Choose Indi Creative's traditional retainer if:
- You need predictable monthly costs for financial planning
- You value working with an established, well-known brand
- You prefer the security of a large team and proven processes
- You want comprehensive, full-service support
Choose 3P Digital's flex-retainer if:
- You want agency costs to scale with results
- You're willing to pay more when performance is exceptional
- You prefer a risk-sharing partnership model
- You want to invest aggressively when campaigns are winning
Questions to Ask Any Agency (Including Us)
- 1How do you measure success, and how is that tied to your compensation?
- 2What happens if campaigns underperform in the first 3-6 months?
- 3Can you show me case studies with specific ROI numbers?
- 4How do you handle disputes about whether KPIs were achieved?
- 5What's your process for scaling investment when campaigns are successful?
Ready to Explore the Flex-Retainer Model?
See how your agency investment would adjust under different performance scenarios with our transparent pricing calculator.
Frequently Asked Questions
Common questions about Indi Creative and how they compare to performance-based agencies
Ready to Switch to Pay-Per-Performance?
Stop paying for promises. Start paying for results.
The 3P Digital Difference
Traditional Agencies
- ✗Monthly retainers regardless of results
- ✗Long-term contracts with limited flexibility
- ✗Pay for activity, not outcomes
- ✗Limited transparency and reporting
3P Digital Model
- ✓Pay only for measurable results
- ✓No long-term contracts required
- ✓Aligned incentives for your success
- ✓Complete transparency with real-time reporting