ROI Calculator
Model what a clearer strategy system can do to revenue, conversion, and profit contribution.
Most businesses make marketing decisions without a reliable way to estimate return. This calculator gives you a structured way to model potential uplift based on the levers we typically improve through the 3P Framework.
It is not a promise. It is a decision tool. If you know your baseline metrics, you can quickly test scenarios and see what needs to change for growth to become worthwhile.
What this calculator answers
- What is my current profit contribution
- Which lever creates the biggest uplift
- What payback looks like under different scenarios
- What needs to be true for growth to compound
Use real numbers where you can. Assumptions are editable.
Why ROI Modelling Matters
When decisions are based on inputs and outcomes, you stop gambling on tactics.
Marketing is often judged on activity
Clicks, impressions, and lead volume can look healthy while profit stays flat. That disconnect creates wasted spend and internal debate.
Model contribution, not vanity
Contribution profit clarifies what is actually working. It forces the right conversations about conversion, lead quality, and margin.
Better decisions, faster
When you can model scenarios, you can prioritise the levers that create the biggest impact first.
What you can do with it
ROI Calculator
Enter your baseline metrics, then adjust improvement assumptions to model outcomes.
Baseline
Use monthly numbers. If you are not sure, start with estimates and refine.
Improvement assumptions
These are editable assumptions, not guarantees.
Investment and payback
Optional. Use this if you want to estimate payback period.
Baseline contribution
- Revenue$125.0k
- Gross profit$50.0k
- Marketing cost$15.0k
- Contribution profit$35.0k
Improved contribution
- Revenue$173.9k
- Gross profit$69.6k
- Marketing cost$15.0k
- Contribution profit$54.6k
Estimated uplift
$19.6k / month
$234.9k / year
Payback
Add a monthly investment to estimate payback.
Scenario range
| Scenario | Monthly uplift | Contribution profit |
|---|---|---|
| Conservative | $9.8k | $44.8k |
| Expected | $19.6k | $54.6k |
| Aggressive | $29.4k | $64.4k |
Scenarios apply 0.5x, 1.0x, and 1.5x multipliers to your improvement assumptions.
Send my results
Want a second opinion on the assumptions? Send your summary and we will highlight which lever is most likely to move outcomes in your context.
Typical Ranges and How To Use Them
The calculator is only as useful as the assumptions you feed it.
Start conservative
If you are unsure, model conservative uplift first. You are testing decision quality, not optimism.
Use what you can measure
If you have conversion data but not close rate data, estimate close rate and refine it later. Use directionally correct inputs.
Avoid double counting
Do not assume traffic, conversion, and close rate all jump dramatically at once. Improvements are usually sequenced.
| Metric | Typical ranges | Note |
|---|---|---|
| Conversion lift | 5% to 25% | Often improved through clearer offers, better pages, and tighter messaging. |
| Close rate lift | 5% to 20% | Often improved through lead quality, sales enablement, and lifecycle follow-up. |
| Traffic lift | 5% to 30% | Often improved through SEO compounding and paid scaling after validation. |
| AOV lift | 0% to 15% | Often improved through packaging, value ladder, and upsell structure. |
| Spend change | -10% to +30% | Spend may increase or decrease depending on where efficiency is found. |
Scenario Planning
Serious operators do not bet on one number. They model ranges and decide based on downside risk.
Conservative
Tests whether the investment still makes sense if uplift is modest.
Expected
Represents a reasonable outcome if the main constraints are addressed.
Aggressive
Shows what happens if multiple levers compound and execution stays disciplined.
How to decide
What Actually Improves ROI
ROI improves when you fix the constraint, not when you add more tactics.
Positioning clarity
We define why you win and how you are different.
Clear positioning improves conversion and close rate, which lifts contribution profit.
Offer architecture
We structure what you sell and in what order.
A clear offer reduces confusion and improves conversion and AOV.
Awareness-stage messaging
We map messages to where the buyer is in their journey.
Stage-based messaging improves relevance and response, so traffic converts better.
Conversion friction removal
We fix landing pages, forms, and follow-up.
Less friction means more qualified outcomes from the same traffic.
Channel sequencing
We choose channels in order of leverage.
Sequencing improves efficiency and compounds learnings.
KPI governance
We tie reporting to funnel health and commercial outcomes.
Governance keeps decisions honest and priorities clear.
Profile
Find the advantage and constraint
Plan
Build the blueprint and KPI model
Perform
Execute with cadence and iteration
Frequently Asked Questions
Common questions about the ROI calculator.
Ready to model your growth? Start with clarity.