The Three Pricing Tiers You Will See
When you start getting quotes from Gold Coast web designers, you will typically see three broad pricing tiers. Understanding what sits behind each tier helps you make an informed decision.
Budget Tier: $500 to $2,000
Template-based solutions with minimal customisation
What You Get
- Pre-built template
- Basic logo placement
- 3 to 5 pages
- Contact form
- Mobile responsive (usually)
What You Do Not Get
- Custom design
- SEO optimisation
- Copywriting
- Ongoing support
- Speed optimisation
Best for: Hobbyists, side projects, or businesses testing a concept before investing properly.
Mid Tier: $3,000 to $8,000
Semi-custom websites with more flexibility
What You Get
- Customised template or theme
- 5 to 10 pages
- Basic SEO setup
- CMS access
- Some copywriting assistance
- Mobile responsive
Watch Out For
- Limited revision rounds
- Extra charges for changes
- WordPress plugin bloat
- Slow page speeds
- No performance guarantees
Best for: Small businesses who need a professional presence but have budget constraints.
Premium Tier: $10,000 to $30,000+
Fully custom, conversion-focused websites
What You Get
- Bespoke design from scratch
- Conversion rate optimisation
- Professional copywriting
- Advanced SEO foundation
- Speed optimisation
- Ongoing support and updates
- Analytics and tracking setup
- Lead generation features
Why It Costs More
- Strategy and discovery phase
- Custom UX/UI design
- Professional photography direction
- Content strategy
- Technical SEO architecture
- Performance testing
Best for: Businesses serious about using their website as a lead generation and sales tool.
The Hidden Costs Nobody Tells You About
That attractive quote you received? It probably does not include everything. Here are the extras that can blow out your budget if you are not careful.
Domain Registration
$15 to $50 per yearSome agencies mark this up significantly or hold your domain hostage
Hosting
$10 to $100+ per monthCheap hosting means slow websites. Premium hosting costs more but performs better
SSL Certificate
$0 to $200 per yearEssential for security. Should be included, but check
Email Setup
$5 to $20 per user per monthProfessional email (you@yourbusiness.com.au) is often extra
Stock Images
$10 to $500+Quality images make a huge difference. Budget for this
Content Updates
$50 to $150 per hourMost agencies charge hourly for changes after launch
Plugin Licenses
$100 to $500+ per yearWordPress premium plugins often have annual renewal fees
Security and Backups
$10 to $50 per monthCritical but often not included in base quotes
The 3P Digital Approach: No Surprises
We got sick of hearing horror stories from Gold Coast businesses who had been stung by hidden fees and unclear quotes. So we built a pricing model that is completely transparent.
Our $0 Upfront + $100/Month Model Includes:
Why We Do It This Way
Large upfront costs create a barrier for small businesses. Our model spreads the investment over time, making professional web design accessible. Plus, because we only profit when you stay with us long-term, we are incentivised to deliver a website that actually works for your business.
Questions to Ask Before Signing Any Quote
Protect yourself by asking these questions before committing to any Gold Coast web designer.
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Why Choose 3P Digital?
Performance-Based Pricing
Our retainer is tied to your success. Miss targets and our fee reduces, exceed them and we both win.
24-Hour Response Time
Get expert advice and strategic insights within 24 hours of your inquiry.
10+ Years Experience
Proven track record with multiple successful agencies and hundreds of satisfied clients.
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