Analytics & Reporting · Australia
Marketing decisions driven by clean data, not guesswork.
Tracking set up properly, live dashboards, honest attribution, and reporting against leads and revenue, not vanity metrics. You always know what is working and why.
Trusted by 7,280+ Australian businesses · 10+ years experience · Google Partner
What you get visibility on
- Leads and revenue against spend
- Cost per lead and cost per acquisition
- Return on ad spend and ROI by channel
- Which channels drive the result (attribution)
- Conversion tracking across the full journey
No vanity metrics. Just the numbers that tell you where to put the next dollar.
What does a marketing analytics service include?
3P Digital sets up your tracking properly, including Google Analytics 4, Google Tag Manager and conversion tracking across your ad platforms, then validates every tag and event and filters out bot and spam traffic. Everything feeds one live dashboard you can open any time, so leads, revenue and spend sit in a single view rather than five separate tools. We report against revenue metrics like cost per lead, cost per acquisition and return on ad spend, with honest attribution showing which channels actually drive the result.
Why our analytics is different
Reporting that earns its place in your decisions.
Plenty of agencies bury the truth in vanity metrics. We build the measurement so you can see exactly what is working, what is not, and where the next dollar should go.
We measure revenue, not vanity metrics
Sessions and bounce rate do not pay wages. We track leads, sales and revenue against spend, so every number on your dashboard ties back to the business.
A live dashboard, 24/7
One place to see how every channel is performing right now, not a slide deck that lands three weeks after the month closes.
Clean data, honest attribution
Tracking built and tested properly, bot traffic filtered out, and attribution that shows which channels actually drive the result. The moat is decisions you can trust.
What's included
From clean tracking to decisions you can trust.
Four parts that work together: get the data right, see it live, understand the path to a sale, and report against what actually matters.
Tracking set up properly
GA4, Google Tag Manager and conversion tracking implemented and validated, so the data is right from day one.
- GA4 and Google Tag Manager setup
- Goal and conversion tracking
- Event and form tracking
- Data validated and debugged before launch
Live dashboards
A single dashboard that pulls every channel together, showing the metrics that matter to your business in real time.
- Real-time performance dashboard
- Every channel in one view
- Custom KPIs for your goals
- Anytime access, 24/7
Attribution and conversion tracking
See the full path to a sale across channels and devices, so budget goes where it genuinely earns its keep.
- Multi-channel attribution
- Cross-device tracking
- Lead and e-commerce tracking
- Revenue attribution by channel
Reporting against revenue
Clear reporting tied to leads and revenue, with the context to explain what changed and what to do next.
- Cost per lead and cost per acquisition
- Return on ad spend and ROI
- Plain-English insights, not raw exports
- Recommendations you can action
Why it matters
Clean data is the moat.
Every result we are proud of, the leads that doubled, the cost per lead that halved, the budget that stopped leaking, started with knowing the real numbers. When tracking is right and reporting is honest, you stop guessing and start compounding. That edge is hard for a competitor flying blind to catch.
See how measurement drove the resultsStop flying blind
Decisions made on gut feel waste budget. With proper tracking, you can see what is happening before it costs you.
Spend where it earns
Attribution shows which channels actually drive the result, so budget moves toward what works and away from what does not.
How we set up your measurement
A clear path from messy or missing tracking to a live dashboard and reporting you can make decisions from.
What we deliver:
Your measurement timeline
Click on any step to view details
Ready to see the real numbers?
Book a free analytics review and we will show you what your data should be telling you.
Analytics & Reporting FAQs
Straight answers on tracking, attribution and reporting against revenue.
We work with the tools most Australian businesses already rely on: Google Analytics 4, Google Tag Manager, and conversion tracking across your ad platforms. We build it all into one live dashboard so you are not logging into five different tools to see how you are tracking.
Accuracy comes from setting tracking up properly and testing it before it goes live. We validate every tag and event, filter out bot and spam traffic, and verify attribution across channels. If the data is not clean, the decisions you make from it are not safe, so we treat this as the foundation, not an afterthought.
Vanity metrics, like sessions, impressions or bounce rate, can look good in a report without telling you whether the business is growing. Revenue metrics, like leads, cost per acquisition, return on ad spend and actual sales, tie marketing back to money. We report against the second group, with the first only as context.
You get a live dashboard you can open whenever you like, 24/7. It updates continuously, so you are never waiting on a monthly PDF to find out how a campaign is performing. You still get regular insights and recommendations from us, but the raw numbers are always there.
Attribution is how you work out which channels and campaigns actually drove a lead or sale, especially when a customer touches several before they convert. Without it, you can end up cutting the channel that was quietly doing the work. Good attribution means your budget moves toward what genuinely earns its keep.
Analytics is what makes the rest of your marketing accountable. Whether we run your SEO, paid media or social, clean tracking and honest reporting let us prove what is working and shift budget toward it. It is the layer that turns activity into decisions driven by data rather than guesswork.
Reviewed by
Alex Frew
Founder, 3P Digital
Analytics at 3P is led by Alex Frew. He served on the Google CEO Advisory Board from 2019 to 2020 and led a group that ran 83 Google BETA programs, 80% of which went on to be adopted globally. Earlier in his career he helped scale CSG from $5M to $330M through its ASX listing.
More about Alex- Google CEO Advisory Board, 2019 to 2020
- Led 83 Google BETA programs, 80% adopted globally
- Scaled CSG from $5M to $330M to ASX listing
- 10+ years in digital marketing
Ready to make decisions from clean data?
Get a free analytics review. We will check your tracking, show you the gaps, and map what to measure. No obligation, no jargon.