King Kong Review
An honest review of King Kong's services, pricing, and approach. Discover why businesses are switching topay-per-performance agenciesthat tie their success to your results.
Tired of Paying King Kong Fixed Retainers?
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King Kong Overview: The Good and The Concerning
King Kong is a legitimate agency with solid capabilities, but their traditional retainer model raises important questions about value alignment.
Agency Information
Specialties:
Why Consider 3P Digital Instead?
What King Kong Does Well
- 10+ years of industry experience since 2014
- Large team with diverse expertise (51-200 employees)
- Strong presence in Melbourne market
- Comprehensive service offerings across digital channels
- Established client base and case studies
- Creative team for ad design and content
Areas of Concern
- Traditional retainer model with fixed monthly fees regardless of performance
- Large team size may lead to less personalized service for smaller clients
- No direct correlation between monthly fees and campaign results
- Long-term contracts with limited performance guarantees
- Higher overhead costs passed on to clients through retainer fees
- Less flexibility in pricing based on actual business outcomes
King Kong Pricing vs Pay-Per-Performance: A Real Scenario
Here's exactly how much you could save (or invest more strategically) with our performance-based model compared to King Kong's fixed retainer approach.
Poor Performance Month
Average Performance Month
Exceptional Performance Month
The King Kong Problem
With traditional agencies like King Kong, you're locked into paying the same retainer whether they:
- Deliver poor results that hurt your business
- Meet basic expectations with average performance
- Exceed expectations and drive exceptional growth
Why should your investment stay the same when your results vary dramatically?
See Your Custom Pricing Scenario
Get a personalized comparison showing exactly how much you could save with our pay-per-performance model based on your current King Kong retainer and business goals.
Ready to explore an agency model where your success determines our compensation? Learn more about our approach or view our services.
Why Traditional Agency Models Like King Kong Are Fundamentally Flawed
The digital marketing industry has a problem: agencies charge the same fee whether they deliver exceptional results or completely fail. Here's why the pay-per-performance model is revolutionizing how businesses approach digital marketing partnerships.
King Kong Model
Traditional Fixed Retainer
Same Fee Regardless of Results
You pay $5,000/month whether they generate $10,000 or $100,000 in value
No Financial Accountability
Agency profits whether your campaigns succeed or fail completely
Misaligned Incentives
Success is measured by retainer retention, not your business growth
Limited Transparency
Vague reporting that doesn't clearly tie spend to revenue outcomes
Risk Transfer to Client
You bear all the financial risk while they guarantee their income
"We'll do our best, but you pay the same regardless of what happens."
3P Digital Model
Pay-Per-Performance Partnership
Performance-Based Pricing
Retainer flexes with results - pay less for poor performance, more for exceptional ROI
Complete Financial Alignment
We only win when you win - our success is directly tied to your growth
Shared Risk & Reward
We share in both the risk of poor performance and rewards of exceptional results
Radical Transparency
Real-time ROI tracking with clear attribution from spend to revenue
Guaranteed Accountability
Our compensation decreases when we underperform - ultimate accountability
"Our retainer adjusts based on the value we create. Your success IS our success."
Real Results Comparison
Stop Paying King Kong Fixed Retainers for Variable Results
The choice is clear: continue paying the same fee regardless of results, or partner with an agency that puts their money where their mouth is. Which model makes more sense for your business?
Get a Free Comparison: King Kong vs 3P Digital
See how our pay-per-performance model compares to King Kong's traditional retainer approach
Frequently Asked Questions
Common questions about King Kong and how they compare to performance-based agencies
Ready to Switch to Pay-Per-Performance?
Stop paying for promises. Start paying for results.
The 3P Digital Difference
Traditional Agencies
- ✗Monthly retainers regardless of results
- ✗Long-term contracts with limited flexibility
- ✗Pay for activity, not outcomes
- ✗Limited transparency and reporting
3P Digital Model
- ✓Pay only for measurable results
- ✓No long-term contracts required
- ✓Aligned incentives for your success
- ✓Complete transparency with real-time reporting